The importance of having a mobile repsonsive website

The importance of having a mobile repsonsive website

February 25th, 2018 by

A question often put forward to web developers is the importance of having a mobile responsive website. You might be wondering what that even means. In short, it refers to a website resizing itself on different screen sizes such as desktops, tablets and mobiles.

Aesthetically this is important since websites are viewed across an array of screen sizes. Nevertheless, there is more to being mobile responsive. For example, Ofcom report – smartphones are used more than desktops and laptops when searching the internet. Another important factor is that on average people are spending up to two hours a day online using their smartphone.

If you don’t have a mobile responsive website then the URL (your website) will not show up organically on Google search listings. In 2015 Google did an algorithm update that shook the web development industry. The update referred to as Mobilegedon meant websites that are not responsive will not show up organically on googles listing no matter what you’ve done in terms of SEO. In May 2016, more than a year after the original “mobile friendly” update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search.

If you are considering a mobile responsive website then you should consider these three questions:

  1. Does your existing online platform represent your business correctly to your potential customers?
  2. Does your website impress your customers so they come back time and again?
  3. How does your website display across different screen sizes?

The first impressions count when it comes to your website. Think of it as a shop window, naturally we are attracted to the best-looking window display. The same principle applies to your website. It is the difference between someone clicking off your website or continuing and converting into a customer. If you have a poorly designed/developed website then it’s more likely for them to leave. This could result in your competitors who have invested time and money into their online presence gaining the customer. A good example of a well designed responsive website is, often your website is usually the first experience a consumer gets from your business.

So, there are a few reasons to get a mobile responsive web. If you need a web designer and web developer then look no further. We pride ourselves in our knowledge of design, development and responsiveness. All our websites are designed and built mobile responsively as no extra cost call: 01268 206 230 or Email:

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